What does Swimovate Ltd do?

We have developed a speed and distance computer for swimmers which uses MEMS accelerometers to monitor the motion of a swimmers arm. It is the only product on the market and automatically counts a swimmers laps, average strokes per lap, speed, distance, calories and efficiency. We started the company and developed the watch all ourselves in the UK and launched last september. We have had amazing sales and feedback since launch and are very proud to have a cutting edge product that is the only one of it’s type in the world.
Swimming is the most popular sport in the world and has had the most limited technology and training aids. We want to change that and are making a big difference to thousands of swimmers all over the world. Since our launch in September we have sold to over 60 countries and have retailers and distributors in over 30 countries. It really seems to be what swimming has been waiting for.