@ the Tech Showcase – Adtronik
Posted on June 4, 2010
What does Adtronik do?
Adtronik places contextually relevant ads on images online. For instance, if you were in an automotive blog looking at the picture of a BMW, you might see an ad from AutoTrader. This technology enables publishers and bloggers to monetize their image content and advertisers to show ads on images where users focus attention. Proprietary ad matching algorithms ensure only relevant ads are shown. Online advertising is a £4bn market in UK and a $25bn market in US growing at a CAGR of 30%. Adtronik enables a unique solution in this fast moving space.

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